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Why Are Kids' Winter Coats So Expensive?

by Catherine Fortier

Let's face it, we've all wondered why kids' winter coats cost twice as much as other models. For many, the terms “ski jacket” and “winter coat” are interchangeable, but in reality, there are some important distinctions to be aware of before making a purchase. I'll share what I've learned after 8 years working for children's winter coat brands.

I won't hide that the brand plays a big role. That's an emotional factor, not a technical one.  😉

A kid's winter coat generally has similar basic components:

  • A certain level of waterproofing
  • Insulation
  • A hood
  • A snow skirt
  • Pockets, with or without zippers

But as they say, “the devil's in the details”. Each of these components can vary a lot from one coat to another, and that's where the price (and performance) differences come into play. Let's break it down.

Waterproof Coat

When we talk about waterproofing, it’s not just about whether the coat’s material repels water. Melted snow, which turns into water, has an annoying habit of sneaking into seams. So here’s what you’ll find:

Fully seam-sealed

The coat is designed to block any water entry, even in critical areas like seams. A waterproof tape is applied to block any holes in the seams. As you can imagine, this costs more, so it’s rarer to find this feature on kids' coats.

Critically seam-sealed

To reduce costs, only the areas most exposed to moisture, like the shoulders or hood, are protected with waterproof tape. This is a good compromise if the child isn’t spending hours in extreme conditions, and it helps lower the coat’s price.

No sealed seams

The cheapest coats may not offer any extra protection at the seams, making them less effective when playing in the snow for long periods.

Waterproof Rating

Next up is the coat’s waterproof rating, often indicated by numbers like 2000 mm, 5000 mm, or even 10,000 mm. Don't worry, let me spare you the technical details of what these numbers mean. Essentially, the higher the number, the more waterproof the coat is. If a coat doesn’t indicate its waterproof level, it means its rating is either at a minimum or not waterproof at all.

Waterproof, but Breatheable

Finally, there’s the combination of waterproofing and breathability. Some materials are more breathable than others, while still being waterproof. A good ski jacket, for example, often combines both, keeping your child dry all while allowing internal moisture to escape. Naturally, a waterproof ski jacket with good breathability will cost more.

The Hood

Often underrated, the hood plays a crucial role in protecting children from wind and snow.

  • Non-detachable : Always attached to the coat, this type of hood offers constant protection but can be uncomfortable if the child prefers to remove it sometimes. These coats are usually cheaper, but they work well for most kids.
  • Detachable : The hood can be removed either with a zipper (less likely to be lost at school) or snaps (which may be less durable). For ski jackets, having a removable hood is often practical with a ski helmet and offers more flexibility.

  • With or without fur : A fur trim (often detachable) adds extra protection against wind and snow swirling around the face. Very practical in the city, but you won’t see them much on ski jackets.

The Snow Skirt

This little addition inside the coat makes a big difference in preventing snow from sneaking under the coat.

  • Nonexistent : Cheaper coats may not include a snow skirt, reducing the cost of construction.
  • Fixed : A permanently sewn-in snow skirt isn’t adjustable and isn’t 100% closed around the waist, but it works for most kids.
  • Adjustable : Fastens around the waist with buttons, providing solid protection against snow entering under the coat. Excellent for budding skiers.

Insulation in a Kids' Coat

When shopping for a winter coat, insulation is typically the first thing we look at, but be careful: thicker doesn’t always mean warmer !

  • Comfort level (in °C) : When manufacturers indicate a comfort temperature, it’s based on the assumption that the child is moving. If the child is standing still (for example, waiting for the bus), they’ll need more insulation (a sweater under the coat works well).
  • Natural down : In terms of material, real down costs more but offers superior insulation, compressibility, and comfort. But it’s not all perfect. When wet, natural down doesn’t insulate as well compared to synthetic insulation.  
  • Beware of overheating : Most parents worry that their child will be cold, however, it’s sweat that will cool your child down very quickly. So, you need to strike a good balance between warmth and activity level. And if you see they’re overheating, let them open their coat to release some heat. 😉   
  • Thickness vs. efficiency : Materials like Thinsulate are very effective at keeping warm without adding bulk. Less bulky but just as warm, it allows the child to move more freely, which is important for activities like skiing.

In conclusion, we call ski jackets for kids “technical coats” because they have better insulation without bulk, higher levels of waterproofing and breathability, and seam sealing. These coats often have a pocket on the sleeve for the RFID ski pass. Since they’re more technical and expensive to build, they tend to cost more.

When it comes to kids' winter coats, there’s a huge difference in quality. Understanding what drives the cost will help you make an informed decision and recognize when you’re getting a “good deal.”

by Catherine Fortier
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